Content repurposing
Content repurposing is turning one piece of content into several formats for different platforms.
A webinar becomes a blog post, a handful of quotes, a carousel and a short clip. You do the research once and reach people who prefer different formats.
Content repurposing in practice
Repurposing is not copying. Rewrite the hook and adjust length and framing for each platform, because a text that works as a LinkedIn post will not work unchanged as a caption on a short video.
Start from the piece with the most substance, and list the separate ideas inside it. Each idea can become its own post. Keep a link back to the original, and wait a few days between versions so followers on several platforms do not see the same thing at once.
Try it on your own accounts
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