UTM link builder
A UTM link builder adds tracking parameters to a web address so your analytics can tell which post or campaign sent each visit.
Enter your page address and the campaign details. The tool adds the utm parameters and keeps any query string or anchor already on the link.
It only accepts https links. It makes no network requests, so it does not check that the page exists.
Where the link is posted.
The kind of channel.
The campaign or launch name.
Optional. A paid keyword.
Optional. Tells two versions of a post apart.
Tagged link
Enter a page address and the campaign details to build the link.
How to use the UTM link builder
- Enter the link. Paste the full https address of the page you are linking to.
- Fill in the campaign details. Source, medium and campaign are required. Term and content are optional.
- Copy the tagged link. Press the copy button and use the link in your post.
Frequently asked questions
Which UTM fields do I need?
This tool asks for source, medium and campaign, which are the three most analytics setups expect. Term and content are optional and help you tell paid keywords and ad variants apart.
What happens if my link already has UTM parameters?
The existing utm values are replaced by the ones you enter. Other query parameters and the anchor are kept.
Why only https links?
Links to http pages can be flagged as unsafe by browsers and networks, so the tool asks you to use the https address.
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