User-generated content (UGC)

Always ask permission before reposting, credit the creator and keep a record of the approval. Never present a customer’s content as an endorsement they did not give.

Create an easy way for customers to share: a simple hashtag, a clear request after purchase, or a monthly feature. Keep a short permission message ready, and store the reply as proof. Moderate what you repost, since you are responsible for it once it is on your account.

UGC also saves production time and gives you a steady supply of real-life images. Rotate the creators you feature, so the account does not look like it only favours a few people, and thank each one publicly.