Content curation

Content curation is sharing useful posts and articles from other sources, with credit and context.

Curation fills the calendar with material your audience values without writing everything yourself. The value you add is the selection and a sentence on why it matters.

Content curation in practice

Always credit the source and link to it, and do not repost whole articles or images you do not have rights to. A healthy mix is mostly original or commented content with curated posts in support.

Set a rule for what you share: the source must be reliable, relevant to your audience and recent enough to be useful. Add your own line of context rather than posting a bare link, and keep a list of trusted sources so curation takes minutes, not hours.

Try it on your own accounts

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