Posting frequency
Posting frequency is how often you publish on an account in a given period.
There is no number that is right for everyone. The right rhythm is one you can keep with posts you are proud of, because consistent good posts beat bursts followed by silence.
Posting frequency in practice
Pick a cadence per platform, run it for a month or two, and look at engagement rate rather than raw likes. Raise it only if quality holds.
Frequency also depends on format. A short post or a story can run daily, while a long article or a video may fit once a week. Plan the cadence around the effort you can sustain, and use a calendar and scheduling so quiet weeks do not break the rhythm.
If you add a platform, add it slowly. Posting daily on a new network while you struggle to keep the others updated spreads effort thin. Prove you can keep one rhythm before taking on the next.
Try it on your own accounts
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