Pinned post
A pinned post is a post fixed to the top of your profile so it is seen first.
Use it for what a new visitor should see before anything else: your best introduction, an offer, an announcement or a guide. Most platforms allow only a limited number of pins.
Pinned post in practice
Refresh it when it goes out of date. A pinned post about an event that ended months ago tells visitors the account is not looked after.
Treat the pin as part of your profile. Review it each month and replace it when the offer, date or link changes. If several people manage the account, note in your guide what the pinned post is for, so it is not replaced by accident.
A pin is a good place for a short welcome that says who you are, what you post and how to get in touch. For businesses, add a clear next step, such as a guide, a booking page or a sign-up.
Try it on your own accounts
No card needed to start.