Link in bio
A link in bio is the single clickable link in your profile, used because captions often cannot link.
Some platforms do not make links in captions clickable, so posts send people to the profile link instead. It usually points to a page that lists your latest links or offers.
Link in bio in practice
Keep it current: a link in bio that still points to last month’s campaign wastes the traffic the post earned. Add a UTM tag so you can see which platform sent the visit.
Keep the page behind it fast and clear on a phone, with the most important link first. If you change the destination often, name your posts with “link in bio” so people know where to look, and review click numbers to see which links people use.
Try it on your own accounts
No card needed to start.