Organic reach
Organic reach is the number of unique people who see your post without paid promotion.
It comes from followers who see the post in their feed and from people who find it through shares, search or topic feeds. Paid reach is the extra audience you buy.
Organic reach in practice
Organic reach per post is often a small share of your followers and varies a lot by platform and format. Improve it with content people want to share and save, not by posting more of the same.
Because reach varies, judge it over several posts rather than one. Look at reach divided by followers for a rough sense of how many of your followers each post meets. If it drops across the board, check whether you changed format, frequency or topic recently.
Try it on your own accounts
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