Live streaming
Live streaming is broadcasting video in real time so viewers can react while it happens.
Live sessions suit Q and A, launches, interviews and events. Viewers can comment during the stream, and many platforms save the recording afterwards.
Live streaming in practice
Announce the time ahead so people can plan to join, and prepare an outline and a backup connection. Afterwards, cut the best moments into short clips so the effort keeps working.
Test sound and lighting before you go live, and pin a short description with the topic and any links. Have someone watching the comments so questions get answered during the stream. Check how long the platform keeps recordings and save a copy of your own.
Plan the end as carefully as the start. Thank viewers, repeat the main link or next step, and tell people where to find the recording. Reply to comments for a day afterwards, since many viewers write after the stream finishes.
Try it on your own accounts
No card needed to start.