Reel
A Reel is a short vertical video format on Instagram and Facebook.
Reels are shown to people beyond your followers, which makes them a common way to reach new audiences. They work best with a fast hook, one idea and captions that make sense with the sound off.
Reel in practice
Shoot vertically, keep the key content away from the screen edges where the interface sits, and add a cover frame that reads well in the profile grid.
Common mistakes are starting slowly, using text too small to read, and ignoring the cover image. Check the format rules of the platform, which can change, before you plan a batch of Reels, and keep a version without a watermark if you reuse a clip elsewhere.
Reel in SocialPatra
SocialPatra publishes Reels to Instagram and Facebook.
Try it on your own accounts
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