Social media KPI
A social media KPI is a measurable number that shows progress toward a specific goal.
Pick KPIs that match the goal. Awareness may use reach, engagement may use engagement rate, and traffic may use click-through rate or visits tagged with UTM parameters.
Social media KPI in practice
Limit yourself to a few. A dashboard of twenty numbers hides the two that matter. Set a starting value and a target date so you know whether a number is moving.
Write each KPI as a sentence: “Raise engagement rate on LinkedIn from 2 percent to 3 percent by the end of the quarter”. A number, a platform and a date turn a vague wish into something you can check. Review the list each month and drop any KPI that no longer helps.
Try it on your own accounts
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