Social inbox: replies across platforms, one place

Engagement is where social media actually pays off, and it's also where it falls apart. A comment on Instagram, a mention on Threads, a reply on Reddit, a question under your YouTube video. Five tabs, five apps, and the one that mattered is the one you missed at 11pm.

The social inbox pulls those conversations into one queue. You read, reply, assign, and clear from a single screen, instead of bouncing between platforms hoping you didn't leave a customer hanging.

What lands in the inbox

The inbox collects four kinds of conversation from your connected accounts:

• Comments on your posts
• Mentions of your account
• Messages sent to you
• Reviews where the platform supports them

Each item shows who it's from, which account it came in on, and the post it relates to where there is one, so you have the context to answer without leaving the inbox.

Which platforms feed the inbox

The inbox brings in conversations from these connected accounts:

• Facebook
• Instagram
• Threads
• Twitter (X)
• LinkedIn
• YouTube
• TikTok
• Mastodon
• Bluesky
• Reddit
• Dev.to

Some of these arrive in near real time as activity happens; others are pulled in when you sync. Either way they land in the same queue, filterable by platform, so you can work "all of Instagram" or just one account at a time.

Pulling in the latest

Hit sync to pull the newest comments, mentions, and replies from your connected accounts on demand. The inbox keeps track of where it left off per account, so a sync grabs what's new rather than re-listing everything you've already seen.

There's an unread count so you can see at a glance whether anything needs you, and an overview of how your inbox is trending so a backlog doesn't sneak up on you.

One thing worth knowing: the inbox is built around the accounts you've connected in the current workspace. Connect a new account and its conversations start showing up on the next sync. Switch to another client's workspace and you see their inbox instead. The conversations follow the same one-client-per-workspace boundary as everything else, so support for one brand never bleeds into another.

Replying without switching apps

Open a conversation and reply right there. Your reply goes back out to the original platform, so a comment you answer in the inbox shows up as your reply on Instagram or Reddit, not a separate message somewhere the commenter will never look.

When you answer something, it moves to replied, so you can tell at a glance what's handled and what still needs you.

Saved replies for the questions you get every day

Half of engagement is the same five answers. "What are your hours?" "Where do you ship?" "Thanks so much!" Saved replies let you store those once and drop them in with a shortcut.

Each saved reply gets a shortcut starting with a slash, like /thanks or /hours. Type the shortcut and the full reply fills in. You still get the final say before it sends, so a canned answer never goes out where it doesn't fit.

We built a /shipping and a /returns reply on day one. It cut the time we spend in comments roughly in half.

Solo creator running a small shop

Working the inbox as a team

If more than one person works an account, you can assign a conversation to a specific teammate so two people don't answer the same comment and a hard one doesn't get ignored because everyone assumed someone else had it.

Because the inbox lives inside a workspace, an agency teammate added to one client's workspace only sees that client's conversations. Nothing from another brand shows up.

Clearing the backlog in bulk

When you've got a pile of low-priority items, select several at once and act on them together. You can mark them read, archive (or unarchive) them, and assign or unassign them in one move. A wall of spam comments or routine reactions clears in seconds.

Individual conversations carry a status too: unread, read, replied, archived, or hidden. Filter to unread to do triage, then archive everything you've handled to keep the queue honest.

Why filtering by type and status matters

Not every conversation deserves the same attention, and the inbox lets you separate them. You can filter by what kind of conversation it is, a comment, a mention, a message, or a review, and by where it stands: unread, read, replied, archived, or hidden.

That combination is what makes triage fast. Filter to unread comments first thing in the morning, knock those out, then come back for mentions when you have a minute. A solo creator might only ever look at unread messages. An agency running several clients might split the day by type so nothing routine eats the time meant for the conversations that actually move the needle.

Hiding is its own tool. Some comments you don't want to reply to but also don't want sitting in your face: spam, trolls, the off-topic noise every popular post attracts. Hiding clears them from your working view so the queue reflects what still needs a human, not what you've already decided to ignore.

Replies keep their thread

A reply is only useful if it lands in the right place. When you answer a comment, your reply goes back into that same thread on the original platform, attached to the post and the person who started it. The commenter sees it where they expect to, under the post they were talking about, not as a stray notification somewhere else.

Because each conversation carries the account it came in on and the post it relates to, you're never guessing which campaign or which brand a comment belongs to. For an agency that's the whole game: a question under Client A's launch post is unmistakably Client A's, and your reply goes out as Client A.

A simple daily routine

1. Sync to pull in the latest activity.
2. Filter to unread and work top to bottom.
3. Use saved replies for the repeat questions.
4. Assign anything that needs a specific person.
5. Bulk-archive the routine stuff to clear the queue.

FAQ

Which platforms show up in the inbox?

Facebook, Instagram, Threads, Twitter (X), LinkedIn, YouTube, TikTok, Mastodon, Bluesky, Reddit, and Dev.to feed the inbox. Connect an account and its conversations start flowing in.

When I reply in the inbox, where does it go?

Back to the original platform. A comment you answer in the inbox appears as your reply on that platform, in the right thread.

Can my team split the work?

Yes. Assign conversations to specific teammates so nothing is answered twice or dropped, all scoped to the workspace they're in.

How do saved replies work?

Store your common answers with a slash shortcut like /thanks. Type the shortcut to fill in the reply, then send it once you've checked it fits.

Tired of chasing comments across five tabs? Start free during early access and pull your replies, mentions, and messages into one inbox.